THE LIGHTNESS OF A MOUSSE. THE POWER OF A TREATMENT.

REPAIR, SMOOTH AND TRANSFORM YOUR HAIR IN ONE STEP.

NOT YOUR USUAL MOUSSE.

  • Not Your Usual Foam

    A treatment mousse that repairs, hydrates and protects, whitout stifness or crunch, killing the frizz.

  • Multi-Benefit Formula

    Reduces frizz, repairs damaged strands, softens the hair, and restores natural shine.

  • Lightweight & Effective

    Deep nourishment and smoothness without weighting the hair down.

What you will notice from the first use

Soft texture

Transforms the hair fibre from within, leaving it soft, fluid and naturally touchable — never heavy, never coated.

Less frizz

Smooths the cuticle and controls humidity-induced frizz while maintaining movement and lightness.

More shine

Enhances natural shine by sealing the hair surface, reflecting light for a healthy, polished finish.

Hair feels soft and lighter, not coated

A treatment, not a styling product — absorbs into the hair instead of sitting on it, for weightless results.

  • Straight or Wavy Hair

    Apply a generous amount to damp hair, distributing evenly from roots to ends.

    Comb through to distribute evenly.

    Air dry for a natural finish, or blow-dry for smooth, controlled movement.

    👉Result: soft, polished, frizz-free hair without heaviness.

  • Curly Hair

    Apply to soaking wet hair, working section by section to define curls.

    Let air dry or diffuse for soft, bouncy, natural definition.

    ☝️Pro tip: The next day, apply a small amount to dry hair to refresh and revive curls without stiffness.

1 of 3

What's inside

Perfect hair is easier than you think.

AMA is a luxury boutique hair atelier dedicated to achieving timeless beauty with healthy, harmless techniques. The secret to healthy hair is simple… not damaging it.

Call us for a free consultation with one of our expert stylists so we can walk you through the AMA way!

Used by professionals

  • Finally a mousse that behaves like a treatmern. Leaves the hair softer, repairs the damage, elevates the overall look.

    - Renato Russo

  • “What stands out is how it improves the condition of the hair while remaining completely weightless. It controls frizz, enhances texture, and leaves the hair feeling genuinely healthier.”

    - Marco Bovero / Hairdresser

  • “Lightweight but so effective. I’ve tried so many products, and this one delivers shine and volume without buildup.”

    – Carla Maimone / Hairdresser

MENTIONED BY